The 5 reasons January is the best month of the year to sell!

There are up to 44% more buyers looking in January than any other month (Source: Realestate.com.au) due to people being on holidays, job transfers and school transfers. 

In a market with a far more normalised level of stock (listings) this extra 44% it’s not just about the volume of buyers, it’s the quality of the buyers that counts. There are very few “tyre kickers” but a multitude of buyers who need to buy and in turn pay a premium price to make this happen before school recommences.

In a market that has been drastically reshuffled buyers’ budgets and target areas have been completely changed by  interest rate increases a decrease in available stock levels will be boosted by a spike in buyers.

Whilst our average days on market is currently 17.6 days, in

January it typically plummets to between 2 and 5 days

(getting your owners over list price tends to do that!).

This is due to the fact that buyers commit to properties faster

and easier as both decision makers (couples) are available due

to holidays. In addition to this, the kind of buyer we are dealing

with must buy in this period of the year thus they cannot afford to

be picky or haggle as much as others and in turn this leads to

faster sales and better prices. This is critical in a market where

listings have been in far greater abundance.

Every January we don’t just achieve better results, in fact we guarantee it. Just this year gone we exposed our owners properties to an additional 218,229 extra buyers separate of the usual agent marketing mediums Realestate.com.au and the Courier Mail. This investment by our agency resulted

in 8 suburb records and on average an extra 17% difference in price for our sellers.

The most interesting statistic was of the 13 buyers who bought homes through us in January this year, 9 were not searching in the suburb they bought in prior to purchase. We were able to attract these out of area buyers via our industry leading social media marketing that regularly sees us claim the #1 spot in Queensland and often Australia for views. It has enabled us to sell many properties over the previous agent’s list prices and even $110,000 over the highest auction bid achieved by the previous agency.

Call us to find out how we have sold many homes for over what previous agencies have had them listed at by finding new buyers that have never even seen the suburb, let alone the listing before.

Lower days on market

With a federal election looming which will have the abolishment of Negative Gearing as its primary focus the real estate market is set to experience paralysis similar to 2019’s Scomo Vs Shorten election where the market came to a grinding halt for 45 days and prices were effected by up to negative 15% for the duration of the election.

The flip side of this coin is we often see up to 15% if not 20% more in sale prices in January so getting your timing right in 2025 could make up to a 35% difference in your back pocket! It’s no coincidence that so many suburb records we have set and hold have been achieved in January.

Every year without fail 8 in 10 agents go on holidays during the peak market and leave the market wide open for a great result.

In fact we many years we have been one of the very few agencies in Wavell Heights & Aspley to return to the first week of January, it’s hard work but the rewards for our sellers are immeasurable.

Less listings means more competition for your home and ultimately more money. In fact this year when we came back on the first Saturday in January when other agents crowed “that’s stupid, no one looks at that time”, we broke records and

saved our clients from being caught in the flood market by 

agents who didn’t return to work until February. No one could 

control the floods but they could control when they returned 

to work.